Operation Management Practices And Tactics Of Hotel Novotel Tourism Essay

Operation Management Practices And Tactics Of Hotel Novotel Tourism Essay Operation management plays an immense role in success of both manufacturing as well as service industry. The given project deals with operation management practices and tactics used by Hotel Novotel, a well known four star hotel in UAE. After providing required information about the hotel, its operation management process has been discussed in-depth. Later on, the competitive priorities of the hotel as well as analytical techniques used by the company have been analyzed. Using the required information, major challenges existing in the operation management process in the hotel has pointed out. Finally, some feasible solutions to mitigate the problems have been suggested. Information has also been given regarding the possible hurdles to be faced by the hotel while implementing the required changes in the operation management practices. The executive summary has to be rewritten in a professional way About the Company The project how come the project has chosen the Hotel Novotel in order to provide an in-depth analysis of the operations management in the company. It has around 400 hotels and resorts which are located at 58 locations all across the world. The company chooses the city centers of the important business destinations, tourist spots and business districts in the world. The hotel structures are based on modern and simple designs. The hotel provides the leisure travelers and businesses spacious and modifiable rooms for working and relaxing in standardized offers. Moreover, the companys restaurant meals and food services are offered throughout the day. Apart from these, it provides meeting rooms, an attentive group of staff and relaxation and fitness centers for the children. The company reflects immense sense of responsibility through its involvement in Accors Earth Guest program to achieve sustainable development. It has also committed to all its hotels to acquire the Green Globe certifi cation for environmentally responsible travelling and tourism by 2010 (Novotel-a, Nearly 400 hotels throughout the world). The most outstanding hotel of the group is the Novotel World trade Centre based in Dubai. The company provides the best location to conduct business from or to explore Dubai. The company is located very near the leisure and business hub of Dubai. This makes it the most preferred and attractive option for the professional travellers and holiday makers. Staying at the hotel one finds oneself very near the most attractive and popular tourist attractions, famous shopping malls and the best night spots in Dubai. (Novotel-b, Practical Information) A critical assessment of the operations management processes in the company, with an evaluation of the successful and not-so-successful aspects of the processes Operation management process in the company Dubais hospitality is one of the fastest growing sectors that have witnessed several changes in last few decades. Like any other company, the role of operation management is equally crucial in a hotel. It will not be wrong if one says that success of an organization operating in hospitality industry highly depends on efficiency with which operations are managed. The same is true of Hotel Novotel World Trade Centre Dubai. In general the role of operation management is to control and coordinate four vital functions in the hotel. Among these functions, the most vital one is food production. This function deals with purchase of products and planning the menu card. Therefore, this section is mainly related with the supply chain management and maintaining the hygiene. The second most function is food and beverage service. This deals with purchase of wines and beverages, meeting the guest and taking the orders and rendering services to the customers. Housekeeping is also equally vital function for a hotel. Apart from the above mentioned functions, there is one more function that needs to be managed efficiently; this is front office operation. This function deals with reception as well as accommodation of the guests and rendering them with further services. Hotel Novotel World Trade Centre Dubai is quite conscious about the quality maintained in its products and services offered to the visitors. The management has taken utmost care to understand the changing requirement of the guests that visit the hotel. Apart from the local guests, number of international visitors is also growing at a faster rate. Thus, the hotel prefer to retain international standards in terms of the foods and beverages served to the customers and the quality of the services offered to the customers. However, the essence of its local culture is distinctly visible at each and every part of the hotel. In Novotel, the responsibility of the customer relation management department is to determine the level of satisfaction among its customer base. This department work hand in hand to find out changing needs of the guests that visits the hotel. As per the data collected from the market, the management introduces required changes in the foods and beverages served to the customer, the internal environment and the efficiency level of the existing staff. For this, the hotel gives special emphasis on technology to maintain high level of coordination and fast flow of reliable information from one department to another. Competitive priorities of the hotel The term competitive priorities had its origin in manufacturing sector. It takes into account elements like price, quality, deliverability, flexibility and innovativeness. Corbett and Wassenhove (1993) pointed out that these elements are often used to measure external as well as internal competitiveness possessed by the company (Abdullah Bakar, p.21). Therefore, the term competitive priorities can be defined as a set of goals for manufacturing, consistent with the corporate or business unit goals (Abdullah Bakar, p.21). However, competitive priorities are applicable to the service sector also. Traditionally it has been noticed that a company or an organization can achieve competitive priorities mainly through four distinct manners; these are low cost, quality, delivery time and flexibility. Later on the fifth element in form of innovation has been added. With time, the hospitality industry in UAE has emerged out as one of the attractive sector for the new entrants. The government is taking special interest to flourish the UAEs hospitality industry and thus several international players are getting attracted to enter this sector. Such an environment has increased the degree of competitiveness among the existing hotels and they are using different strategies to gain a competitive edge in the industry. Hotel Novotel World Trade Centre Dubai has paid special attention on the quality of the service rendered to the visitors. To enhance the quality of the service, the hotel paid special attention towards information technology. The management decided to make utmost use of information technology to improve operations by coordinating the supply chain, making the staff member friendly with IT and a customer relationship management (CRM) system that is based on latest software and technology prevailing in developed nations. In the 2003, the hotel arranged IT training for the staff members so that they can get accustomed with three IT systems. Property Management System (PMS), Fidelio was introduced to the staff members so that they can have easy access to information regarding existing number of guests, availability of rooms and specification about rates. This software makes the process of booking through internet from any part of the world quite simple and fast. The staff members were als o make accustomed with Accor Groups Central Reservation Systems (CRS), TARS to make the booking process versatile. Novotels Yield Management System (YMS) was designed to help the streamline groups and the corporate groups so that they can have proper information about forecasted room occupancy and its availability. The hotel also introduced latest technology to fulfill requirement of the guests in best possible manner. The visitors can use internet to check mails, pay for bills, do high-tech conferencing and many more (United Arab Emirates, Novotel World Trade Centre Hotel, Dubai staff trained in latest information technology). Therefore, the management introduced technology to improve the quality of the service offered by upgrading the skill and knowledge of its staff members. Apart from developing the human resource, the hotel has taken utmost care to make the services flexible enough. This has been done to fulfill unique requirement of different guests who visit the hotel. For the corporate guests, the hotel has 8 fully equipped conference rooms with soundproof walls. The interior environment is quite refreshing and offers accommodation for 150 people to conduct conferences, seminars and meeting. To match with the requirement of its customers, the hotel provides 24 hour reception and availability of airport shuttle round the clock. Other facilities like ATM, baby sitting and banquet is also available to cater needs of its guests. All these facilities provide required competitive edge to the hotel. Analytical techniques used to improve the efficiency and effectiveness of operations Hotel Novotel World Trade Centre Dubai relies highly on quantitative and analytical techniques for making decision. The hotel has a central data warehouse which has access to data from each and every functional department. This data is of great help as the management churns them to understand the performance and the changes taking place. As for example, the marketing department will use the data derived from the data warehouse to study changes taking place in the occupancy rate in past few years. Considering this information, they will forecast the future trends in coming months. Again this information will be used by the finance department to develop forecasted cash flow and cash management policies. Similarly, the data from central data warehouse is used to identify the change taking place in customer satisfaction level. If the management determines that number of customers complain regarding the service quality is increasing, then they ask the customer relationship management department to provide the reason behind and to take required action to find out the root cause so that the existing loopholes can be rigidified. Management also introduces changes in the rates, policies and services offered to the customers. Major challenges faced by the operations management in the company. Outline of the existing problems in operations management in the company and identification of potential causes of these problems One of the most important ventures of the company has been its attempt to join hands with Suitehotel. The idea was to merge the already good client base of both, which would result in the emergence of an enhanced business. However, it is obvious that Suite Hotel would gain greater advantage over the former and that Novotel would back the needs of the hotel and assist in its growing and taking up the market standards. (Accor, The new generation of Suitehotel is Suite Novotel). It is possible that this move would lead to the loss of market of Novotel. Moreover, Novotel already had a brand image which was operating successfully. This move would lead to the change in its brand image which would require new advertising strategies. One important challenge that the hotel might have to face is the rapid changes in technology. Technology in the form of communication, computers, mechanical instruments and personal devices has a critical effect on the operations of the hotel. Since the hotel is meant for travelers and businessmen, it would require highly advanced technological instruments. Most travelers would want high speed of information accumulation, transfer, storage and manipulation. People would expect that when they would rent a hotel room it would keep them as proactive as they would be in home or in office (OFallon Rutherford, p.2). The world is also witnessing changes in the travel patterns of people. Changes in the airlines regulations have also changed the number of visitors to the hotels or the frequency of visit of travelers. In fact hotels are increasingly choosing to locate themselves near the airline hubs. This is because it is known that business travelers would not want to move into the interiors of city. Meetings and conferences can be established in the hotels. Novotel must face the challenge to provide such prompt services to its travelers in order to stay ahead of its competitors. The company also has to keep changing its pattern of investments. Currently the hotel operations do not only depend on a single entrepreneurs vision. The management must design strategies and tactics in order to achieve any unanticipated financial goals (OFallon Rutherford, p.2). The following figure shows the changing pattern of residents of UAE. Figure 1: Change in spending pattern of UAE residents (Source: Zawya, UAE residents spending pattern increases in 2010) Recommendations provided to improve the situation. What would be the potential impact? What are the potential difficulties in implementation? First of all merging with another company requires complete restructuring of the present policies and strategies. It is recommended that there is no fall in the level of performance resulting from the merging. Merging is associated with combining two different cultures and strategies. The set of operations of Suitehotel would be different from that of Novotel. The company would have to develop and implement common cultures and operational procedures which would be followed by all. Today the world has become extremely competitive. It has been changing rapidly with the growing needs of businesses. The hotel is most frequently visited by businessmen and travelers who would require the most advanced instruments and devices. It must keep upgrading its technology according to the requirements. The people coming for business purposes should be given technological assistance which would not hinder their work progress. The rooms meant for meetings and conferences should be made available whenever required. Portable computing, PDAs or personal data assistants, and internet services should be made available which allows guests to have a transition from home, travel or business to the hotel. Since the company has several hotels across various places, the market for them would also be different. Situations vary between countries and regions. Each hotel has to cater to different types of customers. Thus it would be not be wise to follow the same pattern of operations and services in all of them. Each hotel must work towards meeting the demands of their particular customers. However, the hotels must also cater to the needs of foreign travelers. Recently the travelling pattern of travelers has also undergone a drastic change. The frequency of visits made by foreign travelers has also increased. It is also recommended that company undertake corporate responsibilities more aggressively as this would enhance its goodwill to a considerable extent. It must undertake social responsibilities apart from its businesses and revenue generation. The overall learning from the project While doing the project it was felt that operations management is a critical part of any business. It is more important for a business running across different nations. It requires coordination of activities for successful running of its business. Since the hospitality sector has been booming there would be many competitors for the company. It is crucial for the company to retain its market and continue achieving sustainable development. Businesses remain extremely vulnerable to the fluctuations in the economy. The changes in market conditions and consumer spending also need to be monitored regularly. The company needs to invest in research and development to address any unanticipated situations. The company also remains vulnerable to the changes in externalities, like the government rules and regulations. The government may implement changes in property prices which would adversely affect the company. It also requires alertness on the part of the company. It is important that the co mpany does not violate the rules at any cost, rather devise strategies to use them to its benefits. It must ensure to resort to ethical practices while doing business. Any fraud practices would be harmful for the company and would result in ruining its goodwill. Finally the company must make a feasibility study of its business before venturing. Every step that the company takes must be backed by a feasibility study. It should keep account of the any unforeseen situation which might confront the company.

‘In Paris With You’ by James Fenton and ‘Hour’ by Carol An Duffy Essay

James Fenton born 25th of April 1949 is a modern English poet, journalist a literary critic and was also a former Oxford professor of poetry. He wrote several books about poetry mostly about relationship and war like the collection of poems ‘The Memory of War’. He received multiple of awards for his poetry, the latest was in 2007 when he was rewarded a ‘Queen’s Gold Medal for Poetry’. Carol Ann Duffy born 23 December 1955 is also a modern Scottish poet and playwright. Her poetry style speaks about everyday life experiences through stages of her life about love, memory and languages. She wrote poetry collection, children books and plays. Both poets show heavy feelings about love in their respectful poems but each poem contains different contents but apply to the same theme: love. In Paris With You makes the reader think that the poem is romantic but it actually an anti-clichà © poem that focuses mostly on the poet’s bitterness towards love because he speaks about his experience with his rejected love and his rebound relationship, the poem rejects conventional ideas about love. He might have been in love before and she left him, that is seen when he says â€Å"Yes I’m angry at the way I’m been bamboozled.† and that is why he’s hurt and in need of forgetting about his former lover but isn’t quite there yet when he starts the poem in a negative way: â€Å"Don’t talk to me of love. I’ve had an earful† This suggests that the narrator finds the subject of love difficult to discuss because of his share of love and heartbreak. Throughout the poem ‘Don’t’ is repeated and that indicates repetition in the first and last two stanza, it also shows how controlling Fenton was with his former lover when he’s always saying ‘Don’t’ as she left him. This gives the reader an impression of the poet is possessive and heartbroken because of the ending of his former relationship. The sentence ‘Don’t talk to me of love’ and that proves that the man is determined on keeping the subject of love out of a conversation and detest it being brought up by cause of his heartbreak from his past relationship as if trying to protect himself from further pain. I find the way the poet started the poem in a negative way really intense because the poet jumps into the subject without pleasantries towards love and doesn’t hide his distaste towards it and shows his deep  bitterness against love. Fenton also talks about how he’s victimized and has a feeling of self-pity by love throughout the poem when he describes the state he has been when his relationship ended with his ex lover, how he spent it hurt and drowning his misery with alcohol to help him forget. In the first stanza, he says: ‘I’m one of your talking wounded.’ That has a strong imagery of war because ‘wounded’ suggests that someone is injured in battle and in this case, injured because of love. The poet also mentions that: ‘I’m a hostage. I’m maroonded’ and that show us his emphasize on him being abandoned and deserted as he describes it as he’s trapped and stranded. He uses metaphors when he says that he’s really trapped as a ‘hostage’ and left alone in an inescapable place. He shows rebellion when he says ‘maroonded’ instead ‘marooned’ which is the right term. It gives the reader and idea of how painful love is to the poet and lowers the reader’s expectations of romance and love. Fenton uses a comical rhyme in ‘wounded’ and ‘maroonded’ to add a humor into the poem to lighten up the mood of the poem despite the bitterness. I think that the way the poet describes himself is in a devastating state after being deceived by love. The poem’s title ‘In Paris With You’ suggests a romantic theme but it’s ironic that Paris is the city of love but Fenton is only in Paris because he’s on the rebound but only because Paris reminds him of his former relationship. He uses repetition of ‘I’m in Paris with You’ throughout the poem reflects the speaker’s insistent concentration on the present. Fenton then goes off listing to show his disdain towards Paris’ landmark and how he doesn’t want to visit Paris’ romantic landmarks ‘If we skip the Champs Elysees’ meaning he would rather ‘remain here in this sleazy, old hotel room’ meaning that the poet rejects the traditional and usual romantic gestures and places in Paris and that they are unimportant and that shows us that he doesn’t care about the scenery around him as long being together with his lover, but stay in Paris is only about being on the rebound to forge t his former love, and that he’d rather stay in a cheap hotel room instead of going out to romantic Paris features. It creates an image in the reader’s mind of the tone of this poem where it goes from bitter, sad and  mournful and tells us that the poet doesn’t actually care about the woman or lover he had in company. There’s enjambment between stanzas three and four in ‘†¦in this sleazy†¦Old hotel room.’ That is used because the poet wants the poem read in a faster pace instead of a slow one without pauses in between stanzas so it shows the poet’s thoughts. I think the way the poet emphasize his bitterness towards love resulted to him turning towards alcohol and lust, his behavior is relatable in many ways because after a heartbreak, people tend to try to forget their feelings and their aching heart. Hour talks about how time is an enemy of love and how it destroys love with how quick it goes, that time is an obstacle for love and Duffy starts the poem with: â€Å"Love’s time beggar,† which is personification and it suggests that love is dependent and is a slave for time, that it doesn’t last forever and that is a negative sign. This has a huge impact on the reader because when being in love, there is never enough time to spend together with your lover and it goes quickly. The personification show us the image of love being a beggar and time being someone who would pass by and offer, that is when Duffy used â€Å"†¦but even a single hour, bright as a dropped coin, makes love rich.† And that means that time, which is the passer, offers love only an hour to be spent on and narrator values that and it also shows strong imagery of wealth to present that the love is far more precious than all the wealth in the world. This also suggests to the reader that the time spent between the speaker and her love is valuable for the both of them. Like I said above, love being put as a beggar has a negative tone and that only highlights the fact that time is a problem for love. The poem is a extended metaphor that time wastes love and that is seen when the narrator says: â€Å"For thousands of seconds we kiss†¦Ã¢â‚¬  and that could only mean that the narrator in the poem has been counting the time because she still couldn’t get enough of her lover. Throughout the poem, the poet uses various of imagery of wealth that identifies that the narrator finds the hour spent with her love one precious to her, Duffy uses the sentence: â€Å"love spins gold, gold, gold from straw,† which links to the story of Rumplestilskin where it also talks about how straw turns to gold, it also introduces the contrast to show that opposite  things mentioned in the poem like ‘jewel’ and ‘cuckoo spit’ and in the sentence, the poet says that love is spinning from straw which is negative and an ordinary thing to gold showing that love is cherished and valued. If the reader has experienced love in their life, they will find themselves relating to certain parts of the poem and find that longing love does indeed leave you finding the small amount of time precious. Duffy uses colour like ‘gold’ and wealth imagery when she mentions ‘coin’ – ‘rich’ – ‘treasure’ and etcetera to emphasize that love is more valuable than all the wealth and treasures of the world. I could agree that being in love with someone could leave you dependent on that person and set them as your reason of happiness and that is a beautiful thing, however, people shouldn’t rely on love too much because it will leave them in pain when the other person break their heart or falls out of love. Duffy uses romantic imagery in the first stanza, line 3 and 4 where she shows how unromantic scenery is more than enough for her that her and her lover would rather be out in nature. She says: â€Å"Spend it not on flowers or wine, but the whole of the summer sky and a grass ditch.† And that the place to her isn’t important as long as her lover and she are together, she prefers the outdoors because of the natural setting that surrounds them because of its simplicity. It also displays sign of sibilance and the effectiveness of the narrator’s feeling and her lover would rather enjoy the nature and the natural air instead of going on typical and traditional dates (courting) and that shows non-conventional ideas of love. The reader would find the idea of being out in nature a bit strange for dates but some may relate. Duffy suggests that â€Å"the summer sky and a grass ditch† which is far away from being a traditional place to spend with your love one but the narrator finds it an exceeding choice to enjoy the ‘summer sky’ and not be distracted with people in public, romantic places because the narrator only has an hour to spend it with her love. I find the setting of the poem odd to be a place spent by two people but it only defines who her lover and her are as a couple in this society and how different they are from the rest of normal couples and that is special. Both poems have similarity because they both show vivid feeling conveyed by  the poet. Whilst In Paris with You is bitter towards love, Hour is more about how time is an obstacle for love and spending an hour with your loved one is precious. The structure in both poems is also different. The similarities between both poems use metaphoric language to describe emotional feelings and also write in first person. I like the ‘In Paris With You’ poem because it had a deeper meaning into the words and people would have to read between the lines to finally get it with poetry. ‘Hour’ is a beautiful poem but I didn’t find myself pulled deeper into the words but Duffy does display both light and darkness and that is something interesting.

Book summary of “Montana 1948” Essay

Race, social status and gender are three factors, in which society uses to judge people. Although many people do not agree with this aspect, our society embraces it by categorizing all people under theses three factors. Those who consider themselves to be better then others, attempt to belittle those whom they consider to be weaker. These people are often known, as the Fringe of society. Montana 1948 is an excellent example of this struggle between the weak and the strong. Montana 1948 is a very good example of what it was like to be part of the fringe of society. The author does an extraordinary job at depicting certain struggles of power between the characters in the book. The reason these struggles are so easy to pick up on is because the narrator describes the characters to full detail. This allows for a further enhancement of the book to which you can become more acquainted with the characters. There for you can predict the struggles between characters. One of the main struggles in this story is between the Fringes of society and those who have power. By power I mean those who are able to speak for themselves and defend themselves. Good examples of power, in the society of Montana 1948, are the white men. Those who would be considered a fringe would be the Native Americans, women, and children. It is obvious, in the story, that men had the power. The male characters in the book prove this; such as Wes, his father, and Frank. Each character has a certain overpowering attitude over the other. Wes being the character, which most frequently shows up in all the scenes, is able to take over the scene with his overpowering attitude. This is true because several occasions in the book demonstrate the wife’s reluctant ness to make decisions on her own there for always seeking Wes’s approval; † If my mother said it, it was so, yet my father’s confirmation was still necessary† page 43. This demonstrates the superiority that Wes had over the family, hence putting the wife on the fringe of the household. Frank on the other hand is more of an easy going character, but since he was a doctor and was his fathers favorite, he is given more liability and credit over Wes. â€Å"Frank was witty, charming, at smiling ease with his life and every thing in it. Along side his brother my father soon seemed somewhat prosaic. Oh, stolid, surely, and  steady and dependable. But inevitably, inescapably dull. Nothing glittered in my father’s wake the way it did in Uncle Frank’s†, page36. In this case Wes has always had to struggle with Frank over favoritism over their father. This favoritism is apparent when their father gets up in front of a large crowd to address his son Frank as a war hero, † Now I’d like to bring my son up here.† Page 37. The favoritism is also imminent in the way the father addressed the speech, † He simply said â€Å"my son.† And why wouldn’t the county sheriff be called on to make a small speech?† page37. The last character, which is considered to be the most powerful in the book, and a scene-stealer, is Grandpa. Obviously as the head of the family he has power over his sons, but his high social status and wealth also puts him above and beyond most people. This power to which he attains allows him to do most anything he pleases, without having any confrontations from the towns people. â€Å"He didn’t call for silence. That wasn’t his way. He simply stood there; his feet planted wide, his hands on his hips†page37. â€Å"He assumed that once people saw him, they would give him their attention. And they did† page37. This example clearly demonstrates the Grandpas superiority over all the people. These where the main characters, in the story, and they demonstrated what it was like to be above the Fringe. Being part of a fringe, means that you do not have much say around others. Native Americans are a common example of what a fringe is like. They isolate themselves from the town, because white people put down Native Americans due to their race. Native Americans are not the only people part of the Fringe. At times women may be considered that also. For they are not described by the narrator as much as men, hence showing favoritism of men over women by the author. It is true that Native Americans and women are not as socially high as men.

Road Rage - 1653 Words

19 March 2012 Life during the Holocaust: Life in the ghettos, Dr. Mengele’s medical care, and food in the camps Genocide during WWII was unbelievably cruel and awful. The Holocaust was sure to be remembered from this time period and have permanently engraved horrible memories into those who survived. During the Holocaust many victims suffered while living in the ghettos, soon to reach the camps they also suffered there as well. The encounters with Dr. Mengele were unbearable too. Elie Wiesel’s memoir Night is very important especially the fact that it accurately describes what really happened during the Holocaust. One of these many reasons is that Wiesel was an actual survivor of the Holocaust. His descriptions of his experiences in the†¦show more content†¦Mengele (a typical SS officer: a cruel face, but not devoid of intelligence, and wearing a monocle); a conductors baton in his hand, he was standing among the other officers† (Wiesel 29). From this moment on Elie stood frightened like never before. Dr. Mengele being head of selection process only took the fittest peopl e to work. For this process you would want to be between the ages of 16-40. Elie Wiesel and his father lied about their age to make sure they would make it through selection. Elie was 15 but said he was 18 and his father was 50 but said he was 40. Without lying they probably would have both been selected to go to the crematories (Wiesel 30). Elie Wiesel remembers when Mengele was selecting more victims but just by marking their number down. Luckily Wiesel was not selected but more or less hid his number from the doctor as he was running past. The end of the road was near for those who had gotten marked down in the doctors little book (Wiesel 68). Though selection was a big piece of the Holocaust so were the medical experiments held by Dr. Mengele on innocent victims of the Holocaust. His experiences are very similar in detail to others as well. Typically known for getting his reputation as an SS doctor at Auschwitz, Josef Mengele was also known for conducting medical experiments on those who suffered during the Holocaust. Dr. Mengele did many horrible experiments on those who suffered during the Holocaust. Dr. Mengele did many horribleShow MoreRelatedRoad Rage Essay1743 Words   |  7 Pagescalled road rage and it may not sound like much but it actually is deadly. 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