Describe the Strategic Challenges Facing Apple Computer

Apple Computer, Inc. Frances Woodyard Jacinta Acquay BUS 499 - Business Administration Capstone 1/29/2012 Describe the strategic challenges facing Apple Computer. The fast pace of technological change and competition are the challenges that Apple Computer is facing. Its strategic moves into communication devices and portable devices for downloading music and movies the company is in stiff competition from all venues. With no entry barrier in this business Apple has competitors, with lower priced imitation products which will threaten to lessen the value of Apple products and its strategy success (Hitt, M., Ireland, R., Hoskisson, R., 2011). Apple faces many challenges to maintain its core competencies: marketing, innovation,†¦show more content†¦Retention of customers is also a sign off success (Richardson, M., nd). .Communicate with the business’s customers using either an online survey or mailing one to the home or business. The results of this survey will provide insight into how satisfied the customer is with the products and services the company offers (Richards on, M., nd). It will also give valuable information on the customer’s needs, and their opinion on the company overall. In the end a golden opportunity will await to increase the customer’s satisfaction. Employees need to be communicated with to check their level of job satisfaction. If the business is to be successful they need to have satisfied employees. With satisfied employees the company will reap the benefits of a more dedicated, enthusiastic and more productive work force. Management should reward their employees with bonuses and incentives and a thank you for a job well done (Richardson, M., nd). . Be on the lookout for new products and services for their customers. It does not have to be a brand new product, it could be as simple as improving an already offered product. Introducing new products and services is a sure sign of growth and success (Richardson, M., nd). Describe the critical external and internal environmental factors that have strategic implications for Apple’s future. Globalization is something that Apple has to do to continue to succeed and keep the number oneShow MoreRelatedApple - Describe the Key Strategic Challenges Facing Apple Computer1245 Words   |  5 PagesAyomipo Burch Williams Loelius Strategic Management Concepts amp; Cases 07/22/2011 * Describe the key strategic challenges facing Apple Computer. * One of Apple biggest key issue will be the rate that technology is growing and the ability to keep up with and also the prices at which there products are sold for; they are face with constant new arrivals at prices that are more affordable especially in today’s economy where everybody is looking for ways to save money. They areRead MoreApple Inc.1194 Words   |  5 PagesApple Computer Inc. 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