media sex essays

media sex essays Sex and Manipulation by the Media Most people know that sex appeal is used on us every day, but few realize that they are also being manipulated through certain words and writing techniques. The number one method of selling many consumer goods is the use of sex appeal in advertisement. Of all the methods used in advertising, sex appeal catches the attention best, because it is our second strongest drive, next to our drive for survival. It is used to sell countless items such as cars, make up, clothes, cologne and alcohol. It is used everywhere, on billboards, in magazines, and on television. It was not difficult to find several examples of when and how it is used to persuade us to buy that certain product. Laws have been made to protect consumers from the lies that advertisers would feed to us, but advertisers are always finding a way around them. No advertisements are useful if they fail to catch our attention. Sex appeal is very versatile; it can be used to sell nearly every product. Charles A. O'Neill states, "The desire to be sexually attractive to others is an ancient instinct, and few drives are more powerful"(163). One ad for Hanes†° pantyhose has only the picture of a woman wearing nothing at all, or so it seems at first glance. It seems strange that the advertisers would put a nearly nude woman in the ad when they are trying to attract the attention of females not men who would most likely notice it. Women and men will see the ad and once you found out that it advertising pantyhose, you'd continue flipping but not before you sa...